paid advertising for the music industry.

Go beyond impressions, clicks, and reach: let’s drive conversions.

Partner with a team that crushes it. every single time.

We’ve worked with both major label and indie acts and pride ourselves in delivering results with every campaign.

we're there for you every step of the way.

Step 1

Account SetupWe believe in full transparency when it comes to running paid media campaigns. Through our streamlined onboarding process, you'll have us working out of your ad account in two clicks. You will have complete backend access to the Business Manager/Ad Account(s). Don't have an Ad Account? No worries - we'll walk you through every step of the way to get you setup with an ad account via the platform we will be advertising on. We will also establish the campaign's KPIs, preferred contact method, etc.

Step 2

Audience ResearchOnce we get everything setup, we will enter our "data mining" phase, where we will identify our cold and warm audiences. Cold audiences are potential fans, warm audiences are our existing fans. By segmenting the two, we can create custom-tailored adverts/creatives to each group. Merch, pre-saves and email opt-ins are all much more meaningful to an existing fan vs a cold audience (someone who has never heard of the artist).

Step 3

Campaign LaunchOnce we have solidified our goal, audiences, creatives and everything in between, we will launch our campaign as well as engage in split testing. Throughout the campaign we will be engaging in ongoing optimizations, more testing, and reporting back per your preference (bi-weekly, monthly, etc).

we don't just hit the "boost" button.

Here is a list of some of the things we do.

DSP Growth Strategy
Music Video Discovery Campaign
Full Funnel Marketing
Pixel Installation
Retargeting Campaign Tactics
“Dark” Ads (Unpublished Page Posts)
Lookalike Audience Targeting
Positive ROAS/ROI
Instagram Ads
Conversion Rate Optimization
Engagement Rate Optimization

Audience Research, Segmentation, and Optimization
Fan Acquisition Optimization
D2C Ecommerce Advertising
Dynamic Creative & Copy Testing
Image + Video Ad Creation & Split Testing
YouTube Campaign Optimization
Creative Ad Copywriting
ROI Conversion Tracking
Quality Score Improvements

Ready to Grow?

Want the agency experience without the commitment?

Discover our a la carte services to get you up and running at an affordable rate.

Audits, one-time setups + more can be found below.